Search Engine Marketing (PPC) Manager

Location: Kelowna, BC, Canada (Required)


  • Positions available: 1
  • Job Type: Full-time, Commission
  • Salary: $60,000 - $80,000
  • Commission: 1-5% of profit created and TBD after 90 days

About Estated

Backed by Foundry Group and Techstars Ventures, Estated (formerly Data Nerds) powers innovation with simple, reliable property data. We provide access to millions of data points on over 100 million US properties. Our industry-leading property data API and bulk data products offer innovative businesses a competitive edge in the marketplace. Leading organizations in real estate, insurance, lending and home improvement rely on our data to drive their business models.

We set big goals. We are accountable & take ownership. We thrive in autonomy. We embrace personal & professional growth. We practice an attitude of gratitude. We celebrate together. We’re Estated!

About The Role

The purpose of a SEM Manager is to help increase revenue and decrease costs regarding Google Adwords and SEM campaigns for US Realty Records and Estated.

US Realty Records generates 200,000+ clickers and 2,000+ conversions per month with an average spend of $125,000 USD. After 90-days this SEM Manager will be responsible for daily, weekly, and monthly reporting for USRR. This campaign runs 24 hours a day, 7 days a week and requires daily optimization. There is significant room for improvement and growth as previously it has generated twice as many conversions per month. The SEM Manager will be responsible for the performance and financials of the search engine campaigns. (BONUS if you have Google Analytics skills to optimize website performance)

Estated has one-year of historical data and generates 150 - 200 signups per month with a $10,000 USD budget. It requires a complete overhaul with a new strategy to sell data. This is the first test for the SEM Manager. They will be responsible for the performance and reporting of this campaign.

What does the successful candidate look like?

The SEM Manager will replace our third-party management (cost saving benefits to have in Canada), monitor spend and adhere to budgets, improve performance, and dedicate 100% of their time to DNM advertising campaigns.

Job Overview

What are the 30, 60, and 90-day OKRs?

0 - 30 Days:

  • Study and analyze the current performance of both products
  • Build a 90-day strategy for Estated to double clicks and conversions
  • Build a 90-day strategy for US Realty Records to increase performance (10,000+ subscriptions)

30 - 60 Days:

  • Take over campaigns from third-party management
  • Improve and Optimize every single day

60 - 90 Days:

  • Improve and Optimize every single day
  • Daily, weekly, and monthly reporting to management
  • Creating monthly and quarterly OKRs and stretch goals
  • Figure out how to scale through new channels


  • Google Adwords
  • Google Analytics
  • Bing Ads
  • Yahoo/Gemini Ads
  • Google Mail
  • Google Calendar
  • Google Drive
  • Slack
  • Stripe
  • Zoom + Integrations
  • HubSpot + Integrations
  • Estated Dashboard
  • Bare Metrics
  • Grammarly
  • 1password
  • Hellosign


  • Google Ads Certification
    • 1 - 3 years experience with Google Adwords and Analytics
  • Attention to detail and always on time
  • Ability to clearly and professionally communicate via phone, email, text, and chat
  • Ability to troubleshoot and solve problems
  • Curiosity about the real estate, data, and technology industries
  • Ability to perform and operate with autonomy
  • Commitment to personal and professional growth
  • Analytic skills to measure, report, and improve processes
  • Enjoys celebrating and team events
  • Ping pong, foosball, darts, pool, boardgames skills a bonus

Why Work With Us:

  • Exciting opportunity to work in a startup that is venture-backed by Foundry Group & Techstars
  • Competitive compensation + equity share option plan
  • Comprehensive extended benefits package (health, dental & vision)
  • Flexible hours, summer Flex Fridays & Christmas week off
  • Kitchen stocked with snacks/beverages, paid lunch breaks & Friday team lunches
  • Downtown office with friendly colleagues
  • Casual atmosphere, foosball & ping pong tables and adjustable sit/stand desks
  • Relocation package if required


  • Extended health care
  • Vision care
  • Disability insurance
  • Profit sharing/share options
  • Flexible working hours
  • Discounted/free food
  • Casual dress
  • Company events & social hours
  • Wellness programs
  • Vacation & paid time off
  • Life insurance
  • Dental care

Join the talented team at Estated.

Apply Now

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