Estated provides real estate and property data to a wide range of industries including financial institutions, lenders, investors, insurance, home services, and utility companies. Estated’s platform sources and augments property data on over 100 million properties from over 3100 counties across the US. The simple design, tools, and accessibility create value for businesses from Fortune 100 companies to startups. Estated is backed by Foundry Group and Techstars Ventures and is located in beautiful, British Columbia.
Estated currently receives nearly 200 new sign ups per month on the website, almost half of which are sales qualified leads with a conversion rate to close of about 10%.
It is expected that a Sales Development Representative will work to improve the business in these four areas and increase conversion rates and revenue for Estated within 90 days.
The success of this position is dependent on many factors:
First, sales are increasing month over month but are currently being bottlenecked by the capacity of the sales team. The SDR will immediately take over the top of funnel communication (phone, video, and email) and reporting to start. From there, the SDR will be expected to start communicating with SQLs and closing deals before moving to enterprise sales with custom licensing and contracts.
Second, the SDR will have to show increased revenue from sales through a repeatable, scalable, sales process (RSSP). Once the RSSP is understood, the SDR will help achieve monthly revenue objectives and key results.
Third, process improvements. Ideally, a SDR will improve the reporting and tracking within HubSpot, so we are able to measure daily, weekly, and monthly activities.