Director of Marketing

Summary

• Job Type: Full-time
• Salary: $70,000 to $100,000 USD (depending on experience)
• Equity: 10,000 to 100,000 shares (depending on experience)
• Experience:
  5 years in relevant marketing roles

Job Overview

Estated is growing our team! We are hiring a Director of Marketing to lead our go to market and digital marketing initiatives to grow our business. This role requires you to step out of your comfort zone. As a leader of a small team, you’ll be required to have the experience and creativity to manage all aspects of marketing. In this role, leadership and the willingness to learn and be adaptable are absolutely essential.

Estated currently has 13 FT employees working remotely across the globe and is funded by Foundry Group and Techstars Ventures. We serve over 200 customers in various industries across real estate, insurance, finance, and home services!

This role at Estated will amplify your career. From taking on new challenges to following the lead of incredible mentors, we promise you will grow, learn, and make a difference.

If you’re a person who is driven by creativity and getting noticed, then this role is made for you.

You’re good at:

• Leading and collaborating with others to drive growth
• Communicating with fellow team members
• Identifying opportunities for creative tactics
• Sticking to strategy and ensuring return on investment
• Focusing on LTV and CAC ratios

Extra awesome:

• You love inspiring others with enthusiasm
• You have a never say never attitude
• You have experience working at a tech company

What does success look like?

Success for this role will touch and improve many areas of the company.

First, freeing up time of the CEO who is currently responsible for all marketing plans. We spend nearly $50,000/mo on marketing and advertising activities via Google Adwords (primary), social media, and content on the blog. You will be responsible and accountable for creating monthly goals and improving the output of the department.

Second, Estated has been successful in getting its first few hundred customers, but it is time to expand and diversify how we acquire leads. A majority of your time will be finding new places to acquire leads to pass to the sales team. We currently generate ~350 leads per month from organic and paid traffic. Within the year, we would like to see over 1,000 leads per month, at which time you will be given a much larger budget to experiment with.

Third, email marketing and sequences for prospects and leads could use a major overhaul. Any experience you have in email marketing will be valuable.

Fourth, you will work closely with our designer to create product, sales, data, and customer use-case material.

Lastly, there are lots of opportunities and partnerships that we could explore that have not been properly investigated. With the world opening back up in 2021, it would be great to find new areas to expand Estated’s reach.

What you'll do:

• Developing brand-focused and product-focused marketing campaigns for a number of different target markets.
• Creating go-to-market strategies for new products and data services
• Ensuring clear KPIs are established and adhered to for marketing programs and are effectively tracked and reported on.
• Completing annual budget proposals and ongoing budget management and maintenance.
• Working closely with the sales, product, and customer success teams.
• Developing annual marketing plans that include digital marketing, public relations, displays and sponsorships, content marketing, web design and development, social media marketing, and more.
• Assigning tasks and assisting with prioritization for the rest of the marketing team.
• Providing direction to keep messaging and graphic communications on-brand.
• Taking initiative to be creative and ambitious for all marketing campaigns.
• Managing the advertising, social media, and design teams through Estated’s OKR planning methodology.

Requirements:

• At least 5 years of experience in marketing roles.
• Incredible writing skills. You have a knack for crafting interesting copy.
• A strategic mindset that allows you to understand industry trends and customer needs.
• Relentless creativity and ambition.
• Attention to detail, excellent organizational skills, and superior time management skills.
• Ability to meet deadlines and self-manage your workload.
• Excellent communication skills with high energy and a great attitude.

Why Work With Us:

• Exciting opportunity to work in a startup that is venture-backed by Foundry Group & Techstars
• Competitive compensation + equity share option plan
• Comprehensive extended benefits package (health, dental & vision)
• Flexible hours, summer Flex Fridays & Christmas week off
• Remote office, work from home every day
• Frequent team events and celebrations