Data-recording capabilities have improved significantly and businesses now have enormous amounts of data at their disposal to be used for analysis and optimization as well as making life easier for their employees.
Property records and data have historically been limited. The gap between the existing data and the potential data was massive. Recently, steps have been taken to improve the standard of accessible property data to help businesses of many disciplines with their everyday work. The gap is closing and everyone is benefiting. Companies in real estate, mortgage lending, insurance, home services, marketing, and more are all utilizing property data to improve their work.
How do these industries use property data?
Every industry uses property data in a different way, but the time savings and accuracy of information are two benefits shared by all.
Naturally, a variety of real estate subsectors are using property data in their day-to-day. Real estate agent teams, real estate investment trusts, real estate analysts, and more are all powering their websites and tools with automated data inputs detailing property characteristics and neighbourhood details.
Mortgage lenders are able to improve customer satisfaction by delivering an improved digital loan application process supplemented by property data to verify customer details.
Energy companies are using property and owner data to validate property owners before installing products such as solar panels.
Disruptive and innovative startups are finding new ways to use property data every day. The possibilities for property data to be used are endless for a creative team!
Home service industries such as renovation, restoration, pest control, landscaping, and more use property data to get a better sense of their customers’ homes. For example, a home renovation crew will be better prepared for a job if they know when the house was built, the construction type, the square footage, and the number of rooms.
Marketing agencies as well as in-house marketing for corporations both benefit from property data. Lead generation for direct mail campaigns is a major function for retail marketing and property details are enabling marketers to target the right homes to improve campaign success. Retail corporations are also able to better serve their existing customers by predicting what they might be interested in purchasing based on their homes characteristics.
What features do these companies find useful?
Every company in every industry has a different set of features they look for when shopping for a property data provider. Some of the most frequently used data sets include:
- Property characteristics
- Market valuation
- Market status
- Owner history
- Tax history
- Sale history
- Mortgage details
- Comparable properties
- Neighbourhood demographics
- Health statistics
- Nearby schools
- Nearby amenities
- Natural disaster history
- Crime statistics
How we help these companies meet their goals
Here at Estated, we provide all of the above data sets with the most accurate information available. We have records on over 140 million homes in the United States and we offer the most elegant property data solutions on the market. Our API is incredibly easy to integrate and use as an automated input source for your app or tool, whether you are in the real estate industry, the marketing industry, or anywhere in between. We act as partners with our customers to provide them the best solution possible for their needs.